IU’s “HEREH” Pop-Up Store: Manila 2024

The vibrant city of Manila is set to host an extraordinary event that has caught the attention of both music enthusiasts and pop culture aficionados alike. As the South Korean music sensation IU prepares to grace the Philippine Arena with her “HEREH” world tour, fans are in for a treat with the opening of an exclusive pop-up store dedicated to the artist. This article delves into everything you need to know about the 2024 IU HEREH Pop-Up Store in Manila, from its location and operating hours to the unique merchandise it will offer.

A Glimpse into IU’s Musical Journey

IU, born Lee Ji-eun, has captivated hearts worldwide with her soulful voice and compelling storytelling through music. Since her debut in 2008, IU has evolved from a talented teenager into a multifaceted artist, dabbling in acting and songwriting, and solidifying her status as a K-pop icon. Her journey is a testament to her hard work, versatility, and the deep connection she shares with her fans, affectionately known as Uaenas.

The HEREH Tour: Bringing IU Closer to Fans

The HEREH tour marks another milestone in IU’s illustrious career, showcasing her musical evolution and her ability to connect with audiences across the globe. Scheduled to perform in Manila on June 1 at the Philippine Arena in Bulacan, IU’s visit is not just a concert but a celebration of her decade-long relationship with her fans.

The 2024 IU HEREH Pop-Up Store in Manila

In anticipation of the concert, a special pop-up store will open its doors to fans from May 19 to May 28 at the 3rd Floor South Entertainment Mall of SM Mall of Asia. Operating from 11 a.m. to 9 p.m., the store is a collaboration between IU’s team and Pulp Spaces+, a subsidiary of the local promoter Pulp Live World. This initiative is not only a testament to IU’s popularity but also to the thriving pop culture scene in the Philippines.

What to Expect at the Pop-Up Store

  • Exclusive Merchandise: Fans can look forward to purchasing exclusive IU “HEREH” merchandise, including apparel, accessories, and limited-edition collectibles, making it a perfect spot for souvenirs and gifts.
  • Immersive Experience: The store promises an immersive shopping experience for fans, with themed decorations and interactive zones that celebrate IU’s music and career.

Pulp Spaces+: The Force Behind the Scenes

Pulp Spaces+, the debut project of Pulp Live World, specializes in creating memorable events like exhibits and pop-up stores. With a focus on event planning, strategic venue selection, and comprehensive production management, Pulp Spaces+ aims to ensure that the IU HEREH Pop-Up Store will be an unforgettable experience for fans.

How to Get There

The SM Mall of Asia is accessible via various modes of transportation in Manila. Fans planning to visit the pop-up store can look forward to a convenient journey, with ample parking and public transport options available.

Supporting IU’s Artistry

The pop-up store represents more than just a shopping destination; it’s a celebration of IU’s artistry and her connection with fans. By visiting, fans are not only getting their hands on exclusive merchandise but are also showing their support for IU’s musical journey.


  1. What are the dates for the IU HEREH Pop-Up Store in Manila?
    • The pop-up store will be open from May 19 to May 28, 2024.
  2. Where is the pop-up store located?
    • It is located at the 3rd Floor South Entertainment Mall of SM Mall of Asia.
  3. What kind of merchandise will be available at the store?
    • The store will offer exclusive IU “HEREH” tour merchandise, including apparel, accessories, and limited-edition collectibles.
  4. Are there any online platforms where I can learn more about the pop-up store?
    • Yes, you can follow Pulp Spaces+ on Facebook, Instagram, and Twitter for updates.
  5. What are the operating hours of the pop-up store?
    • The store will be open from 11 a.m. to 9 p.m.